PostHog
Umami
| Feature | PostHog | Umami |
|---|---|---|
| Pricing | Free / from $0/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.5 / 5 |
| Best For | developers, startups, product-teams, privacy-conscious-companies | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2020 | 2020 |
| Product Analytics | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Feature Flags | ✓ | ✗ |
| Experiments | ✓ | ✗ |
| Surveys | ✓ | ✗ |
| Data Warehouse | ✓ | ✗ |
| Self Hosting | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ PostHog Pros
- All-in-one analytics replacing multiple tools
- Generous free tier (1M events/month)
- Self-hostable for full data control
- Feature flags and experiments built-in
✗ PostHog Cons
- Can be complex to set up properly
- Self-hosting requires infrastructure maintenance
- Less polished UI than Amplitude
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
PostHog is built for developers and startups, with a focus on product-analytics and session-replay. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, PostHog is the clear winner for budget-conscious users — starting at $0/mo compared to $9/mo for Umami. That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.