Plausible Analytics
Umami
| Feature | Plausible Analytics | Umami |
|---|---|---|
| Pricing | From $9/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | privacy-conscious-businesses, bloggers, developers, eu-businesses | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2019 | 2020 |
| Pageviews | ✓ | ✗ |
| Referrers | ✓ | ✗ |
| Goals | ✓ | ✗ |
| Custom Events | ✓ | ✓ |
| Utm Tracking | ✓ | ✓ |
| Api | ✓ | ✓ |
| Self Hosting | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Plausible Analytics Pros
- No cookies — GDPR compliant without consent banner
- Script is under 1KB (vs GA's 45KB)
- Open-source and transparent
- Simple dashboard — no overwhelming data
✗ Plausible Analytics Cons
- Less detailed than Google Analytics
- No free tier (but affordable)
- Limited segmentation and custom reports
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Plausible Analytics is built for privacy conscious businesses and bloggers, with a focus on pageviews and referrers. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
Both tools come in at similar price points ($9/mo for Plausible Analytics, $9/mo for Umami), so pricing won't make the decision for you.
Umami has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Plausible Analytics requires a paid subscription from day one.
Both tools are a solid fit for bloggers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.