Plausible Analytics
StackAdapt
| Feature | Plausible Analytics | StackAdapt |
|---|---|---|
| Pricing | From $9/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | privacy-conscious-businesses, bloggers, developers, eu-businesses | agencies, brand-marketers, media-planners, performance-marketers |
| Founded | 2019 | 2014 |
| Pageviews | ✓ | ✗ |
| Referrers | ✓ | ✗ |
| Goals | ✓ | ✗ |
| Custom Events | ✓ | ✗ |
| Utm Tracking | ✓ | ✗ |
| Api | ✓ | ✗ |
| Self Hosting | ✓ | ✗ |
| Native Ads | ✗ | ✓ |
| Display Ads | ✗ | ✓ |
| Video Ctv | ✗ | ✓ |
| Audience Targeting | ✗ | ✓ |
| Contextual Targeting | ✗ | ✓ |
| Creative Studio | ✗ | ✓ |
✓ Plausible Analytics Pros
- No cookies — GDPR compliant without consent banner
- Script is under 1KB (vs GA's 45KB)
- Open-source and transparent
- Simple dashboard — no overwhelming data
✗ Plausible Analytics Cons
- Less detailed than Google Analytics
- No free tier (but affordable)
- Limited segmentation and custom reports
✓ StackAdapt Pros
- Excellent native ad inventory
- Strong machine learning
- Good customer support
- Multi-channel reach
✗ StackAdapt Cons
- Minimum spend requirements
- Learning curve for platform
- Reporting could be more granular
The Verdict
Plausible Analytics is built for privacy conscious businesses and bloggers, with a focus on pageviews and referrers. StackAdapt targets agencies and brand marketers and leads with native-ads and display-ads.
StackAdapt uses custom enterprise pricing, while Plausible Analytics starts at $9/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Plausible Analytics offers broader built-in capabilities (7 features vs 6), while StackAdapt takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.