Moz Pro
Serpstat
| Feature | Moz Pro | Serpstat |
|---|---|---|
| Pricing | From $49/mo | Free / from $59/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.1 / 5 |
| Best For | seo-beginners, small-businesses, marketers, agencies | small-businesses, freelancers, agencies, content-marketers |
| Founded | 2004 | 2013 |
| Keyword Research | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| Site Crawl | ✓ | ✗ |
| Link Analysis | ✓ | ✗ |
| On Page Optimization | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Site Audit | ✗ | ✓ |
| Backlink Analysis | ✗ | ✓ |
| Keyword Clustering | ✗ | ✓ |
| Competitor Research | ✗ | ✓ |
✓ Moz Pro Pros
- Domain authority metric
- Good for beginners
- Link explorer
- Community and resources
✗ Moz Pro Cons
- Smaller index than Ahrefs
- Fewer features
- Slower data updates
✓ Serpstat Pros
- Affordable vs competitors
- Good keyword clustering
- API access
- All-in-one
✗ Serpstat Cons
- Smaller database
- UI needs improvement
- Slower crawling
The Verdict
Moz Pro is built for seo beginners and small businesses, with a focus on keyword-research and rank-tracking. Serpstat targets small businesses and freelancers and leads with keyword-research and rank-tracking.
On pricing, Moz Pro is the clear winner for budget-conscious users — starting at $49/mo compared to $59/mo for Serpstat. That $10/mo difference adds up quickly for growing teams.
Serpstat has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Moz Pro requires a paid subscription from day one.
Both tools are a solid fit for small businesses, agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.