Moz Pro
Semrush
| Feature | Moz Pro | Semrush |
|---|---|---|
| Pricing | From $49/mo | From $139.95/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.2 / 5 | 4.6 / 5 |
| Best For | seo-beginners, small-businesses, marketers, agencies | digital-marketers, agencies, seo-professionals, content-teams |
| Founded | 2004 | 2008 |
| Keyword Research | ✓ | ✓ |
| Rank Tracking | ✓ | ✗ |
| Site Crawl | ✓ | ✗ |
| Link Analysis | ✓ | ✗ |
| On Page Optimization | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Site Audit | ✗ | ✓ |
| Position Tracking | ✗ | ✓ |
| Backlink Audit | ✗ | ✓ |
| Ppc Analysis | ✗ | ✓ |
| Content Optimization | ✗ | ✓ |
✓ Moz Pro Pros
- Domain authority metric
- Good for beginners
- Link explorer
- Community and resources
✗ Moz Pro Cons
- Smaller index than Ahrefs
- Fewer features
- Slower data updates
✓ Semrush Pros
- Comprehensive toolkit
- Great competitive analysis
- PPC research
- Content marketing tools
✗ Semrush Cons
- Expensive
- Can be overwhelming
- Data limits on lower plans
The Verdict
Moz Pro is built for seo beginners and small businesses, with a focus on keyword-research and rank-tracking. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
On pricing, Moz Pro is the clear winner for budget-conscious users — starting at $49/mo compared to $139.95/mo for Semrush. That $90.94999999999999/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Semrush edges out on user ratings (4.6 vs 4.2). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Semrush has a slight overall edge — but if domain authority metric matters most to you, Moz Pro may still be the right call.