Microsoft Clarity
ToolJet
| Feature | Microsoft Clarity | ToolJet |
|---|---|---|
| Pricing | Free only | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.1 / 5 |
| Best For | small-businesses, startups, bloggers, budget-conscious-teams | developers, startups, ops-teams, small-businesses |
| Founded | 2020 | 2021 |
| Session Recordings | ✓ | ✗ |
| Heatmaps | ✓ | ✗ |
| Scroll Maps | ✓ | ✗ |
| Rage Click Detection | ✓ | ✗ |
| Ai Copilot | ✓ | ✗ |
| Google Analytics Integration | ✓ | ✗ |
| Dead Click Detection | ✓ | ✗ |
| Visual Builder | ✗ | ✓ |
| Data Sources | ✗ | ✓ |
| Workflows | ✗ | ✓ |
| Custom Code | ✗ | ✓ |
| Version Control | ✗ | ✓ |
| Multi Tenancy | ✗ | ✓ |
✓ Microsoft Clarity Pros
- Completely free with unlimited traffic and recordings
- AI-powered Copilot for asking questions about data
- No data sampling (records every session)
- GDPR-compliant with built-in privacy masking
✗ Microsoft Clarity Cons
- Less advanced analytics than paid alternatives
- No A/B testing or experimentation features
- Limited integration ecosystem
✓ ToolJet Pros
- Open source
- Many data sources
- Drag-and-drop
- Self-hostable
✗ ToolJet Cons
- Documentation gaps
- Fewer widgets than competitors
- Community-dependent support
The Verdict
Microsoft Clarity is built for small businesses and startups, with a focus on session-recordings and heatmaps. ToolJet targets developers and startups and leads with visual-builder and data-sources.
Microsoft Clarity uses custom enterprise pricing, while ToolJet starts at $20/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Microsoft Clarity edges out on user ratings (4.5 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Microsoft Clarity offers broader built-in capabilities (7 features vs 6), while ToolJet takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for small businesses, startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Microsoft Clarity has a slight overall edge — but if open source matters most to you, ToolJet may still be the right call.