Microsoft Clarity
tldraw
| Feature | Microsoft Clarity | tldraw |
|---|---|---|
| Pricing | Free only | Free / from $0/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.5 / 5 |
| Best For | small-businesses, startups, bloggers, budget-conscious-teams | developers, quick-sketches, embedded-canvas-apps, open-source-projects |
| Founded | 2020 | 2021 |
| Session Recordings | ✓ | ✗ |
| Heatmaps | ✓ | ✗ |
| Scroll Maps | ✓ | ✗ |
| Rage Click Detection | ✓ | ✗ |
| Ai Copilot | ✓ | ✗ |
| Google Analytics Integration | ✓ | ✗ |
| Dead Click Detection | ✓ | ✗ |
| Infinite Canvas | ✗ | ✓ |
| Drawing Tools | ✗ | ✓ |
| Real Time Collaboration | ✗ | ✓ |
| Embeddable Sdk | ✗ | ✓ |
| Export | ✗ | ✓ |
| Ai Features | ✗ | ✓ |
| Multiplayer | ✗ | ✓ |
✓ Microsoft Clarity Pros
- Completely free with unlimited traffic and recordings
- AI-powered Copilot for asking questions about data
- No data sampling (records every session)
- GDPR-compliant with built-in privacy masking
✗ Microsoft Clarity Cons
- Less advanced analytics than paid alternatives
- No A/B testing or experimentation features
- Limited integration ecosystem
✓ tldraw Pros
- Completely free and open-source
- Incredibly fast and responsive canvas
- Embeddable SDK for building custom apps
- AI-powered features (make real, draw-to-code)
✗ tldraw Cons
- Fewer built-in shapes than enterprise whiteboards
- No built-in templates or frameworks
- Collaboration requires self-hosting or tldraw.com
The Verdict
Microsoft Clarity is built for small businesses and startups, with a focus on session-recordings and heatmaps. tldraw targets developers and quick sketches and leads with infinite-canvas and drawing-tools.
Microsoft Clarity uses custom enterprise pricing, while tldraw starts at $0/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.