Microsoft Clarity icon

Microsoft Clarity

★★★★★ 4.5
VS

Plane

★★★★ 4.2
Feature Microsoft Clarity Plane
Pricing Free only Free / from $7/mo
Free Plan ✓ Yes ✓ Yes
Rating 4.5 / 5 4.2 / 5
Best For small-businesses, startups, bloggers, budget-conscious-teams developers, open-source-advocates, startups, engineering-teams
Founded 2020 2022
Session Recordings
Heatmaps
Scroll Maps
Rage Click Detection
Ai Copilot
Google Analytics Integration
Dead Click Detection
Cycles
Modules
Views
Pages
Self Hostable
Analytics

✓ Microsoft Clarity Pros

  • Completely free with unlimited traffic and recordings
  • AI-powered Copilot for asking questions about data
  • No data sampling (records every session)
  • GDPR-compliant with built-in privacy masking

✗ Microsoft Clarity Cons

  • Less advanced analytics than paid alternatives
  • No A/B testing or experimentation features
  • Limited integration ecosystem

✓ Plane Pros

  • Open source and self-hostable
  • Modern clean interface
  • Jira-like power without complexity
  • Active community

✗ Plane Cons

  • Relatively new
  • Smaller integration ecosystem
  • Documentation still maturing

The Verdict

Microsoft Clarity is built for small businesses and startups, with a focus on session-recordings and heatmaps. Plane targets developers and open source advocates and leads with cycles and modules.

Microsoft Clarity uses custom enterprise pricing, while Plane starts at $7/mo — a tangible advantage for teams with a fixed budget.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

Feature-wise, Microsoft Clarity offers broader built-in capabilities (7 features vs 6), while Plane takes a more focused approach — which can mean a simpler, faster onboarding experience.

Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.

Bottom line: Microsoft Clarity has a slight overall edge — but if open source and self-hostable matters most to you, Plane may still be the right call.

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