Metricool
StreamYard
| Feature | Metricool | StreamYard |
|---|---|---|
| Pricing | Free / from $22/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | marketing-agencies, social-media-managers, small-businesses, digital-marketers | live-streamers, webinar-hosts, content-creators, social-media-managers |
| Founded | 2016 | 2018 |
| Scheduling | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Inbox | ✓ | ✗ |
| Smartlinks | ✓ | ✗ |
| Competitor Analysis | ✓ | ✗ |
| Ad Tracking | ✓ | ✗ |
| Multistreaming | ✗ | ✓ |
| Custom Overlays | ✗ | ✓ |
| Guest Management | ✗ | ✓ |
| Screen Sharing | ✗ | ✓ |
| On Screen Comments | ✗ | ✓ |
| Custom Branding | ✗ | ✓ |
| Recording | ✗ | ✓ |
| Backstage | ✗ | ✓ |
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
✓ StreamYard Pros
- Stream to multiple platforms simultaneously (multicast)
- Professional-looking streams without OBS complexity
- Browser-based with no software installation
- Easy guest management and on-screen comments
✗ StreamYard Cons
- StreamYard branding on free plan
- Less customizable than OBS for advanced users
- Recording quality lower than dedicated tools
The Verdict
Metricool is built for marketing agencies and social media managers, with a focus on scheduling and analytics. StreamYard targets live streamers and webinar hosts and leads with multistreaming and custom-overlays.
Pricing is close: StreamYard starts at $20/mo versus $22/mo for Metricool — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, StreamYard offers broader built-in capabilities (8 features vs 6), while Metricool takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for social media managers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.