Metricool
SISTRIX
| Feature | Metricool | SISTRIX |
|---|---|---|
| Pricing | Free / from $22/mo | From $99/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | marketing-agencies, social-media-managers, small-businesses, digital-marketers | european-seo-teams, agencies, enterprise-brands, in-house-seo |
| Founded | 2016 | 2008 |
| Scheduling | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Inbox | ✓ | ✗ |
| Smartlinks | ✓ | ✗ |
| Competitor Analysis | ✓ | ✓ |
| Ad Tracking | ✓ | ✗ |
| Visibility Index | ✗ | ✓ |
| Keyword Research | ✗ | ✓ |
| Content Assistant | ✗ | ✓ |
| Link Module | ✗ | ✓ |
| Optimizer | ✗ | ✓ |
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
✓ SISTRIX Pros
- Best visibility index in Europe
- Comprehensive toolbox
- Strong competitive analysis
- Reliable historical data
✗ SISTRIX Cons
- More expensive than alternatives
- EU-focused (less US data)
- Learning curve for beginners
The Verdict
Metricool is built for marketing agencies and social media managers, with a focus on scheduling and analytics. SISTRIX targets european seo teams and agencies and leads with visibility-index and keyword-research.
On pricing, Metricool is the clear winner for budget-conscious users — starting at $22/mo compared to $99/mo for SISTRIX. That $77/mo difference adds up quickly for growing teams.
Metricool has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SISTRIX requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.