Metricool
Rows
| Feature | Metricool | Rows |
|---|---|---|
| Pricing | Free / from $22/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | marketing-agencies, social-media-managers, small-businesses, digital-marketers | data-analysts, marketers, startups, growth-teams |
| Founded | 2016 | 2016 |
| Scheduling | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Inbox | ✓ | ✗ |
| Smartlinks | ✓ | ✗ |
| Competitor Analysis | ✓ | ✗ |
| Ad Tracking | ✓ | ✗ |
| Integrations | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
Metricool is built for marketing agencies and social media managers, with a focus on scheduling and analytics. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
On pricing, Metricool is the clear winner for budget-conscious users — starting at $22/mo compared to $59/mo for Rows. That $37/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.