Metricool
New Relic
| Feature | Metricool | New Relic |
|---|---|---|
| Pricing | Free / from $22/mo | Free / from $0.3/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | marketing-agencies, social-media-managers, small-businesses, digital-marketers | development-teams, sre-teams, startups, devops-engineers |
| Founded | 2016 | 2008 |
| Scheduling | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Inbox | ✓ | ✗ |
| Smartlinks | ✓ | ✗ |
| Competitor Analysis | ✓ | ✗ |
| Ad Tracking | ✓ | ✗ |
| Apm | ✗ | ✓ |
| Infrastructure Monitoring | ✗ | ✓ |
| Log Management | ✗ | ✓ |
| Browser Monitoring | ✗ | ✓ |
| Synthetics | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Distributed Tracing | ✗ | ✓ |
| Error Tracking | ✗ | ✓ |
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
✓ New Relic Pros
- Generous free tier with 100GB/month data ingest
- Full-stack observability in one platform
- Usage-based pricing is cost-effective for many teams
- Strong AI assistant (New Relic AI) for troubleshooting
✗ New Relic Cons
- Per-user pricing for full platform access
- Data retention limits on free tier
- Can be complex to set up comprehensively
The Verdict
Metricool is built for marketing agencies and social media managers, with a focus on scheduling and analytics. New Relic targets development teams and sre teams and leads with apm and infrastructure-monitoring.
On pricing, New Relic is the clear winner for budget-conscious users — starting at $0.3/mo compared to $22/mo for Metricool. That $21.7/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, New Relic offers broader built-in capabilities (8 features vs 6), while Metricool takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.