Medusa
Umami
| Feature | ||
|---|---|---|
| Pricing | Free only | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | developer-teams, custom-commerce, headless-commerce, multi-region-stores | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2021 | 2020 |
| Headless Api | ✓ | ✗ |
| Multi Region | ✓ | ✗ |
| Plugins | ✓ | ✗ |
| Admin Dashboard | ✓ | ✗ |
| Payment Providers | ✓ | ✗ |
| Fulfillment | ✓ | ✗ |
| Tax Engine | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Medusa Pros
- Fully open-source and developer-friendly
- Headless architecture for any frontend framework
- Built-in multi-region and multi-currency support
- Modular design allows replacing any component
✗ Medusa Cons
- Requires development resources to set up
- Newer platform with smaller ecosystem
- No visual store builder for non-developers
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Medusa is built for developer teams and custom commerce, with a focus on headless-api and multi-region. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
Medusa uses custom enterprise pricing, while Umami starts at $9/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.