Matterport
Webflow
| Feature | Matterport | Webflow |
|---|---|---|
| Pricing | Free / from $11.99/mo | Free / from $14/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | real-estate-agents, property-managers, architects, construction-firms | web-designers, agencies, freelancers, marketing-teams |
| Founded | 2011 | 2013 |
| 3d Scanning | ✓ | ✗ |
| Virtual Tours | ✓ | ✗ |
| Floor Plans | ✓ | ✗ |
| Measurements | ✓ | ✗ |
| Dollhouse View | ✓ | ✗ |
| Embedding | ✓ | ✗ |
| Ai Tagging | ✓ | ✗ |
| Cloud Hosting | ✓ | ✗ |
| Visual Editor | ✗ | ✓ |
| Cms | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Interactions | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Hosting | ✗ | ✓ |
| Responsive Design | ✗ | ✓ |
✓ Matterport Pros
- Industry-leading 3D virtual tour quality
- Works with smartphone cameras or Pro3 camera
- Measurement tools for accurate floor plans
- Embeddable tours for websites and listings
- AI-powered property insights
✗ Matterport Cons
- Pro3 camera is expensive ($3,395)
- Large spaces require many scan points
- Monthly hosting fees for active spaces
✓ Webflow Pros
- Full design control like writing CSS
- Clean semantic code output
- Powerful CMS for dynamic content
- Excellent interactions and animations
✗ Webflow Cons
- Steep learning curve — need CSS knowledge
- Expensive for multiple sites
- E-commerce limited compared to Shopify
The Verdict
Matterport is built for real estate agents and property managers, with a focus on 3d-scanning and virtual-tours. Webflow targets web designers and agencies and leads with visual-editor and cms.
Pricing is close: Matterport starts at $11.99/mo versus $14/mo for Webflow — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Matterport offers broader built-in capabilities (8 features vs 7), while Webflow takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
