Make
Publer
| Feature | Make | Publer |
|---|---|---|
| Pricing | Free / from $10.59/mo | Free / from $12/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | power-users, agencies, developers, small-businesses | social-media-managers, small-businesses, agencies, content-creators |
| Founded | 2012 | 2016 |
| Scenarios | ✓ | ✗ |
| Modules | ✓ | ✗ |
| Routers | ✓ | ✗ |
| Webhooks | ✓ | ✗ |
| Data Stores | ✓ | ✗ |
| Api | ✓ | ✗ |
| Multi Platform Scheduling | ✗ | ✓ |
| Ai Captions | ✗ | ✓ |
| Bulk Scheduling | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Team Collaboration | ✗ | ✓ |
| Link In Bio | ✗ | ✓ |
✓ Make Pros
- Visual workflow builder
- Affordable pricing
- 1,000+ app integrations
- Complex branching logic
✗ Make Cons
- Steeper learning curve than Zapier
- Smaller app library
- Can be slow with large scenarios
✓ Publer Pros
- Supports all major social platforms
- AI caption and hashtag generation
- Bulk scheduling from CSV
- Visual calendar view
✗ Publer Cons
- Analytics less detailed than Sprout Social
- Occasional posting failures
- Free plan very limited
The Verdict
Make is built for power users and agencies, with a focus on scenarios and modules. Publer targets social media managers and small businesses and leads with multi-platform-scheduling and ai-captions.
Pricing is close: Make starts at $10.59/mo versus $12/mo for Publer — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for agencies, small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
