Majestic
Umami
| Feature | Majestic | Umami |
|---|---|---|
| Pricing | Free / from $49.99/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.1 / 5 | 4.5 / 5 |
| Best For | link-builders, seo-professionals, agencies, enterprise-seo | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2004 | 2020 |
| Site Explorer | ✓ | ✗ |
| Trust Flow | ✓ | ✗ |
| Citation Flow | ✓ | ✗ |
| Backlink History | ✓ | ✗ |
| Bulk Backlink Checker | ✓ | ✗ |
| Topical Trust Flow | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Majestic Pros
- Largest backlink database available
- Unique Trust Flow metric
- Historical index going back years
- Powerful bulk analysis
✗ Majestic Cons
- Focused only on links (no keyword research)
- Steep learning curve
- Expensive API access
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Majestic is built for link builders and seo professionals, with a focus on site-explorer and trust-flow. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, Umami is the clear winner for budget-conscious users — starting at $9/mo compared to $49.99/mo for Majestic. That $40.99/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Umami edges out on user ratings (4.5 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Umami offers broader built-in capabilities (7 features vs 6), while Majestic takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Umami has a slight overall edge — but if largest backlink database available matters most to you, Majestic may still be the right call.