Majestic
Serpstat
| Feature | Majestic | Serpstat |
|---|---|---|
| Pricing | Free / from $49.99/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.1 / 5 | 4.1 / 5 |
| Best For | link-builders, seo-professionals, agencies, enterprise-seo | small-businesses, freelancers, agencies, content-marketers |
| Founded | 2004 | 2013 |
| Site Explorer | ✓ | ✗ |
| Trust Flow | ✓ | ✗ |
| Citation Flow | ✓ | ✗ |
| Backlink History | ✓ | ✗ |
| Bulk Backlink Checker | ✓ | ✗ |
| Topical Trust Flow | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Backlink Analysis | ✗ | ✓ |
| Keyword Clustering | ✗ | ✓ |
| Competitor Research | ✗ | ✓ |
✓ Majestic Pros
- Largest backlink database available
- Unique Trust Flow metric
- Historical index going back years
- Powerful bulk analysis
✗ Majestic Cons
- Focused only on links (no keyword research)
- Steep learning curve
- Expensive API access
✓ Serpstat Pros
- Affordable vs competitors
- Good keyword clustering
- API access
- All-in-one
✗ Serpstat Cons
- Smaller database
- UI needs improvement
- Slower crawling
The Verdict
Majestic is built for link builders and seo professionals, with a focus on site-explorer and trust-flow. Serpstat targets small businesses and freelancers and leads with keyword-research and rank-tracking.
On pricing, Majestic is the clear winner for budget-conscious users — starting at $49.99/mo compared to $59/mo for Serpstat. That $9.009999999999998/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.