Majestic
Metricool
| Feature | Majestic | Metricool |
|---|---|---|
| Pricing | Free / from $49.99/mo | Free / from $22/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.1 / 5 | 4.4 / 5 |
| Best For | link-builders, seo-professionals, agencies, enterprise-seo | marketing-agencies, social-media-managers, small-businesses, digital-marketers |
| Founded | 2004 | 2016 |
| Site Explorer | ✓ | ✗ |
| Trust Flow | ✓ | ✗ |
| Citation Flow | ✓ | ✗ |
| Backlink History | ✓ | ✗ |
| Bulk Backlink Checker | ✓ | ✗ |
| Topical Trust Flow | ✓ | ✗ |
| Scheduling | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Smartlinks | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ad Tracking | ✗ | ✓ |
✓ Majestic Pros
- Largest backlink database available
- Unique Trust Flow metric
- Historical index going back years
- Powerful bulk analysis
✗ Majestic Cons
- Focused only on links (no keyword research)
- Steep learning curve
- Expensive API access
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
The Verdict
Majestic is built for link builders and seo professionals, with a focus on site-explorer and trust-flow. Metricool targets marketing agencies and social media managers and leads with scheduling and analytics.
On pricing, Metricool is the clear winner for budget-conscious users — starting at $22/mo compared to $49.99/mo for Majestic. That $27.990000000000002/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Metricool edges out on user ratings (4.4 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Metricool has a slight overall edge — but if largest backlink database available matters most to you, Majestic may still be the right call.