Loops
SalesLoft
| Feature | Loops | SalesLoft |
|---|---|---|
| Pricing | Free / from $49/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | saas-companies, developers, product-teams, startups | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2022 | 2011 |
| Event Triggers | ✓ | ✗ |
| Email Editor | ✓ | ✗ |
| Automation | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Api | ✓ | ✗ |
| Contact Management | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Loops Pros
- Built for SaaS specifically
- Event-triggered automation
- Clean modern interface
- Good developer tools
✗ Loops Cons
- Limited to transactional/product emails
- Newer platform less proven
- Fewer templates than Mailchimp
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Loops is built for saas companies and developers, with a focus on event-triggers and email-editor. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Loops starts at $49/mo — a tangible advantage for teams with a fixed budget.
Loops has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
Feature-wise, SalesLoft offers broader built-in capabilities (7 features vs 6), while Loops takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.