Looker Studio
ToolJet
| Feature | Looker Studio | ToolJet |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.1 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | developers, startups, ops-teams, small-businesses |
| Founded | 2016 | 2021 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✗ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Calculated Fields | ✓ | ✗ |
| Visual Builder | ✗ | ✓ |
| Data Sources | ✗ | ✓ |
| Workflows | ✗ | ✓ |
| Custom Code | ✗ | ✓ |
| Version Control | ✗ | ✓ |
| Multi Tenancy | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ ToolJet Pros
- Open source
- Many data sources
- Drag-and-drop
- Self-hostable
✗ ToolJet Cons
- Documentation gaps
- Fewer widgets than competitors
- Community-dependent support
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. ToolJet targets developers and startups and leads with visual-builder and data-sources.
On pricing, Looker Studio is the clear winner for budget-conscious users — starting at $9/mo compared to $20/mo for ToolJet. That $11/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.