Looker Studio
SISTRIX
| Feature | Looker Studio | SISTRIX |
|---|---|---|
| Pricing | Free / from $9/mo | From $99/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 4.4 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | european-seo-teams, agencies, enterprise-brands, in-house-seo |
| Founded | 2016 | 2008 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✗ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Calculated Fields | ✓ | ✗ |
| Visibility Index | ✗ | ✓ |
| Keyword Research | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Content Assistant | ✗ | ✓ |
| Link Module | ✗ | ✓ |
| Optimizer | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ SISTRIX Pros
- Best visibility index in Europe
- Comprehensive toolbox
- Strong competitive analysis
- Reliable historical data
✗ SISTRIX Cons
- More expensive than alternatives
- EU-focused (less US data)
- Learning curve for beginners
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. SISTRIX targets european seo teams and agencies and leads with visibility-index and keyword-research.
On pricing, Looker Studio is the clear winner for budget-conscious users — starting at $9/mo compared to $99/mo for SISTRIX. That $90/mo difference adds up quickly for growing teams.
Looker Studio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SISTRIX requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.