Looker Studio
Rows
| Feature | Looker Studio | Rows |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.2 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | data-analysts, marketers, startups, growth-teams |
| Founded | 2016 | 2016 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✗ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✓ |
| Templates | ✓ | ✓ |
| Calculated Fields | ✓ | ✗ |
| Integrations | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
On pricing, Looker Studio is the clear winner for budget-conscious users — starting at $9/mo compared to $59/mo for Rows. That $50/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for marketers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.