Looker Studio
Retool
| Feature | Looker Studio | Retool |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.4 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | engineering-teams, operations, startups, enterprise |
| Founded | 2016 | 2017 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✓ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Calculated Fields | ✓ | ✗ |
| Drag And Drop | ✗ | ✓ |
| Custom Code | ✗ | ✓ |
| Workflows | ✗ | ✓ |
| Permissions | ✗ | ✓ |
| Mobile Apps | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ Retool Pros
- Fast development
- Many integrations
- Pre-built components
- Good for internal tools
✗ Retool Cons
- Not for customer-facing apps
- Vendor lock-in
- Expensive at scale
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. Retool targets engineering teams and operations and leads with drag-and-drop and data-connectors.
Pricing is close: Looker Studio starts at $9/mo versus $10/mo for Retool — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.