Looker Studio
PostHog
| Feature | Looker Studio | PostHog |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $0/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.5 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | developers, startups, product-teams, privacy-conscious-companies |
| Founded | 2016 | 2020 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✗ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Calculated Fields | ✓ | ✗ |
| Product Analytics | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Feature Flags | ✗ | ✓ |
| Experiments | ✗ | ✓ |
| Surveys | ✗ | ✓ |
| Data Warehouse | ✗ | ✓ |
| Self Hosting | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ PostHog Pros
- All-in-one analytics replacing multiple tools
- Generous free tier (1M events/month)
- Self-hostable for full data control
- Feature flags and experiments built-in
✗ PostHog Cons
- Can be complex to set up properly
- Self-hosting requires infrastructure maintenance
- Less polished UI than Amplitude
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. PostHog targets developers and startups and leads with product-analytics and session-replay.
On pricing, PostHog is the clear winner for budget-conscious users — starting at $0/mo compared to $9/mo for Looker Studio. That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, PostHog offers broader built-in capabilities (7 features vs 6), while Looker Studio takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: PostHog has a slight overall edge — but if free matters most to you, Looker Studio may still be the right call.