Looker Studio
Moz Pro
| Feature | Looker Studio | Moz Pro |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | seo-professionals, agencies, marketers, enterprises |
| Founded | 2016 | 2004 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✗ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Calculated Fields | ✓ | ✗ |
| Keyword Explorer | ✗ | ✓ |
| Link Explorer | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| On Page Grader | ✗ | ✓ |
| Domain Authority | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. Moz Pro targets seo professionals and agencies and leads with keyword-explorer and link-explorer.
On pricing, Looker Studio is the clear winner for budget-conscious users — starting at $9/mo compared to $99/mo for Moz Pro. That $90/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for marketers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.