Looker Studio
Majestic
| Feature | Looker Studio | Majestic |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $49.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.1 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | link-builders, seo-professionals, agencies, enterprise-seo |
| Founded | 2016 | 2004 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✗ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Calculated Fields | ✓ | ✗ |
| Site Explorer | ✗ | ✓ |
| Trust Flow | ✗ | ✓ |
| Citation Flow | ✗ | ✓ |
| Backlink History | ✗ | ✓ |
| Bulk Backlink Checker | ✗ | ✓ |
| Topical Trust Flow | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ Majestic Pros
- Largest backlink database available
- Unique Trust Flow metric
- Historical index going back years
- Powerful bulk analysis
✗ Majestic Cons
- Focused only on links (no keyword research)
- Steep learning curve
- Expensive API access
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. Majestic targets link builders and seo professionals and leads with site-explorer and trust-flow.
On pricing, Looker Studio is the clear winner for budget-conscious users — starting at $9/mo compared to $49.99/mo for Majestic. That $40.99/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.