Looker Studio
Mailchimp
| Feature | Looker Studio | Mailchimp |
|---|---|---|
| Pricing | Free / from $9/mo | Free / from $13/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | marketers, analysts, google-ads-users, small-businesses | small-businesses, startups, solopreneurs, e-commerce |
| Founded | 2016 | 2001 |
| Dashboards | ✓ | ✗ |
| Data Connectors | ✓ | ✗ |
| Visualizations | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✓ |
| Calculated Fields | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
✓ Mailchimp Pros
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Good reporting and analytics
✗ Mailchimp Cons
- Gets expensive as list grows
- Automation less powerful than competitors
- Limited A/B testing on lower plans
The Verdict
Looker Studio is built for marketers and analysts, with a focus on dashboards and data-connectors. Mailchimp targets small businesses and startups and leads with email-campaigns and automation.
Pricing is close: Looker Studio starts at $9/mo versus $13/mo for Mailchimp — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Mailchimp offers broader built-in capabilities (7 features vs 6), while Looker Studio takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
