LiveAgent
ServiceNow
| Feature | LiveAgent | ServiceNow |
|---|---|---|
| Pricing | Free / from $9/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | small-businesses, ecommerce, support-teams, call-centers | enterprise, it-departments, large-organizations, government |
| Founded | 2006 | 2004 |
| Ticketing | ✓ | ✗ |
| Live Chat | ✓ | ✗ |
| Call Center | ✓ | ✗ |
| Knowledge Base | ✓ | ✗ |
| Social Media Support | ✓ | ✗ |
| Video Chat | ✓ | ✗ |
| Itsm | ✗ | ✓ |
| Itom | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Cmdb | ✗ | ✓ |
| Service Portal | ✗ | ✓ |
| Virtual Agent | ✗ | ✓ |
✓ LiveAgent Pros
- Feature-rich
- Affordable
- Built-in call center
- Fast live chat
✗ LiveAgent Cons
- Interface feels busy
- Setup takes time
- Mobile app limited
✓ ServiceNow Pros
- Industry leader in ITSM
- Highly customizable
- Powerful workflows
- AI integration
✗ ServiceNow Cons
- Very expensive
- Complex implementation
- Requires dedicated admin
The Verdict
LiveAgent is built for small businesses and ecommerce, with a focus on ticketing and live-chat. ServiceNow targets enterprise and it departments and leads with itsm and itom.
ServiceNow uses custom enterprise pricing, while LiveAgent starts at $9/mo — a tangible advantage for teams with a fixed budget.
LiveAgent has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. ServiceNow requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.