Lemon Squeezy
Sellfy
| Feature | Lemon Squeezy | Sellfy |
|---|---|---|
| Pricing | Free / from $0/mo | From $29/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | indie-developers, saas-founders, digital-product-sellers, solopreneurs | creators, artists, musicians, digital-product-sellers |
| Founded | 2021 | 2011 |
| Checkout | ✓ | ✗ |
| Subscriptions | ✓ | ✓ |
| License Keys | ✓ | ✗ |
| Tax Handling | ✓ | ✗ |
| Affiliates | ✓ | ✗ |
| ✓ | ✗ | |
| Analytics | ✓ | ✓ |
| Digital Products | ✗ | ✓ |
| Print On Demand | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Discount Codes | ✗ | ✓ |
✓ Lemon Squeezy Pros
- Handles global sales tax and VAT automatically
- Acts as merchant of record (no tax headaches)
- Beautiful checkout with no code required
- Built-in affiliate program and email
✗ Lemon Squeezy Cons
- 5% + 50c per transaction is higher than Stripe
- Fewer customization options than Stripe
- Smaller ecosystem and fewer integrations
✓ Sellfy Pros
- No transaction fees
- Built-in marketing tools
- Great for digital products
- Print-on-demand included
✗ Sellfy Cons
- Limited store customization
- Basic SEO options
- No marketplace exposure
The Verdict
Lemon Squeezy is built for indie developers and saas founders, with a focus on checkout and subscriptions. Sellfy targets creators and artists and leads with digital-products and subscriptions.
On pricing, Lemon Squeezy is the clear winner for budget-conscious users — starting at $0/mo compared to $29/mo for Sellfy. That $29/mo difference adds up quickly for growing teams.
Lemon Squeezy has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Sellfy requires a paid subscription from day one.
Feature-wise, Lemon Squeezy offers broader built-in capabilities (7 features vs 6), while Sellfy takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for digital product sellers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Lemon Squeezy has a slight overall edge — but if no transaction fees matters most to you, Sellfy may still be the right call.