Lemlist
SalesLoft
| Feature | ||
|---|---|---|
| Pricing | Free / from $32/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | sdrs, sales-teams, agencies, b2b-outbound | sales-teams, sdrs-and-aes, mid-market-companies, revenue-teams |
| Founded | 2018 | 2011 |
| Cold Email | ✓ | ✗ |
| Email Warmup | ✓ | ✗ |
| Ai Personalization | ✓ | ✗ |
| Multi Channel Sequences | ✓ | ✗ |
| Email Finder | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Deliverability Tools | ✓ | ✗ |
| Cadences | ✗ | ✓ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Management | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Crm Sync | ✗ | ✓ |
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
✓ SalesLoft Pros
- Intuitive UI that reps actually want to use
- Strong cadence/sequence management
- Excellent conversation intelligence with call recording
- Good integration ecosystem (200+ tools)
✗ SalesLoft Cons
- Pricing requires sales contact (not transparent)
- Some advanced features only in premier tier
- Reporting less customizable than some competitors
The Verdict
Lemlist is built for sdrs and sales teams, with a focus on cold-email and email-warmup. SalesLoft targets sales teams and sdrs and aes and leads with cadences and conversation-intelligence.
SalesLoft uses custom enterprise pricing, while Lemlist starts at $32/mo — a tangible advantage for teams with a fixed budget.
Lemlist has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SalesLoft requires a paid subscription from day one.
Both tools are a solid fit for sales teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.