InVision
Wix
| Feature | InVision | Wix |
|---|---|---|
| Pricing | Free / from $7.95/mo | Free / from $17/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 3.8 / 5 | 4.3 / 5 |
| Best For | design-teams, product-managers, stakeholder-reviews, legacy-users | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2011 | 2006 |
| Prototyping | ✓ | ✗ |
| Freehand Whiteboard | ✓ | ✗ |
| Design Systems | ✓ | ✗ |
| Inspect Mode | ✓ | ✗ |
| Commenting | ✓ | ✗ |
| User Testing | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
InVision is built for design teams and product managers, with a focus on prototyping and freehand-whiteboard. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
On pricing, InVision is the clear winner for budget-conscious users — starting at $7.95/mo compared to $17/mo for Wix. That $9.05/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Wix edges out on user ratings (4.3 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Wix offers broader built-in capabilities (7 features vs 6), while InVision takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Wix has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.