InVision
Webflow
| Feature | InVision | Webflow |
|---|---|---|
| Pricing | Free / from $7.95/mo | Free / from $14/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 3.8 / 5 | 4.5 / 5 |
| Best For | design-teams, product-managers, stakeholder-reviews, legacy-users | web-designers, agencies, freelancers, marketing-teams |
| Founded | 2011 | 2013 |
| Prototyping | ✓ | ✗ |
| Freehand Whiteboard | ✓ | ✗ |
| Design Systems | ✓ | ✗ |
| Inspect Mode | ✓ | ✗ |
| Commenting | ✓ | ✗ |
| User Testing | ✓ | ✗ |
| Visual Editor | ✗ | ✓ |
| Cms | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Interactions | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Hosting | ✗ | ✓ |
| Responsive Design | ✗ | ✓ |
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
✓ Webflow Pros
- Full design control like writing CSS
- Clean semantic code output
- Powerful CMS for dynamic content
- Excellent interactions and animations
✗ Webflow Cons
- Steep learning curve — need CSS knowledge
- Expensive for multiple sites
- E-commerce limited compared to Shopify
The Verdict
InVision is built for design teams and product managers, with a focus on prototyping and freehand-whiteboard. Webflow targets web designers and agencies and leads with visual-editor and cms.
On pricing, InVision is the clear winner for budget-conscious users — starting at $7.95/mo compared to $14/mo for Webflow. That $6.05/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Webflow edges out on user ratings (4.5 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Webflow offers broader built-in capabilities (7 features vs 6), while InVision takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Webflow has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.
