InVision
Spark
| Feature | InVision | Spark |
|---|---|---|
| Pricing | Free / from $7.95/mo | Free / from $7.99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 3.8 / 5 | 4.4 / 5 |
| Best For | design-teams, product-managers, stakeholder-reviews, legacy-users | professionals, small-teams, freelancers, mac-users |
| Founded | 2011 | 2015 |
| Prototyping | ✓ | ✗ |
| Freehand Whiteboard | ✓ | ✗ |
| Design Systems | ✓ | ✗ |
| Inspect Mode | ✓ | ✗ |
| Commenting | ✓ | ✗ |
| User Testing | ✓ | ✗ |
| Smart Inbox | ✗ | ✓ |
| Ai Writing | ✗ | ✓ |
| Team Email | ✗ | ✓ |
| Scheduling | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Priority Sorting | ✗ | ✓ |
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
✓ Spark Pros
- Beautiful design
- AI writing assistant
- Smart inbox
- Team features
✗ Spark Cons
- Limited platform support
- Privacy concerns
- Some features behind paywall
The Verdict
InVision is built for design teams and product managers, with a focus on prototyping and freehand-whiteboard. Spark targets professionals and small teams and leads with smart-inbox and ai-writing.
Both tools come in at similar price points ($7.95/mo for InVision, $7.99/mo for Spark), so pricing won't make the decision for you.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Spark edges out on user ratings (4.4 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Spark has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.