InVision
Krea
| Feature | InVision | Krea |
|---|---|---|
| Pricing | Free / from $7.95/mo | Free / from $24/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 3.8 / 5 | 4.4 / 5 |
| Best For | design-teams, product-managers, stakeholder-reviews, legacy-users | designers, concept-artists, creative-professionals, rapid-prototypers |
| Founded | 2011 | 2022 |
| Prototyping | ✓ | ✗ |
| Freehand Whiteboard | ✓ | ✗ |
| Design Systems | ✓ | ✗ |
| Inspect Mode | ✓ | ✗ |
| Commenting | ✓ | ✗ |
| User Testing | ✓ | ✗ |
| Real Time Generation | ✗ | ✓ |
| Sketch To Image | ✗ | ✓ |
| Upscaling | ✗ | ✓ |
| Video Generation | ✗ | ✓ |
| Patterns | ✗ | ✓ |
| Logo Illusions | ✗ | ✓ |
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
✓ Krea Pros
- Real-time generation as you sketch
- Instant visual feedback loop
- Multiple AI models available
- Upscaling and enhancement tools
✗ Krea Cons
- Free plan has generation limits
- Real-time mode requires good internet
- Less precise control than traditional tools
The Verdict
InVision is built for design teams and product managers, with a focus on prototyping and freehand-whiteboard. Krea targets designers and concept artists and leads with real-time-generation and sketch-to-image.
On pricing, InVision is the clear winner for budget-conscious users — starting at $7.95/mo compared to $24/mo for Krea. That $16.05/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Krea edges out on user ratings (4.4 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Krea has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.