Immich
Pirsch
| Feature | Immich | Pirsch |
|---|---|---|
| Pricing | Free / from $0/mo | From $4/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.7 / 5 | 4.3 / 5 |
| Best For | self-hosters, families, privacy-focused-users, photographers | privacy-focused-websites, european-businesses, bloggers, saas-companies |
| Founded | 2022 | 2021 |
| Photo Backup | ✓ | ✗ |
| Facial Recognition | ✓ | ✗ |
| Smart Search | ✓ | ✗ |
| Shared Albums | ✓ | ✗ |
| Memories | ✓ | ✗ |
| Map View | ✓ | ✗ |
| Mobile Apps | ✓ | ✗ |
| Pageview Tracking | ✗ | ✓ |
| Event Tracking | ✗ | ✓ |
| Goals | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Server Side Tracking | ✗ | ✓ |
| Api Access | ✗ | ✓ |
✓ Immich Pros
- Full Google Photos replacement (self-hosted)
- AI face recognition and smart search
- Mobile apps with automatic background backup
- Shared albums and partner sharing
✗ Immich Cons
- Self-hosting only (no managed cloud option)
- Resource-intensive (especially ML features)
- Still in active development (breaking changes possible)
✓ Pirsch Pros
- No cookies required
- GDPR compliant out of the box
- Lightweight script (less than 1KB)
- Server-side tracking option
✗ Pirsch Cons
- No free plan
- Less detailed than GA4
- Limited e-commerce tracking
The Verdict
Immich is built for self hosters and families, with a focus on photo-backup and facial-recognition. Pirsch targets privacy focused websites and european businesses and leads with pageview-tracking and event-tracking.
Pricing is close: Immich starts at $0/mo versus $4/mo for Pirsch — not a deciding factor on its own.
Immich has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Pirsch requires a paid subscription from day one.
Immich edges out on user ratings (4.7 vs 4.3). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Immich offers broader built-in capabilities (7 features vs 6), while Pirsch takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Immich has a slight overall edge — but if no cookies required matters most to you, Pirsch may still be the right call.