Iconosquare
Looker Studio
| Feature | Iconosquare | Looker Studio |
|---|---|---|
| Pricing | From $49/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.2 / 5 | 4.2 / 5 |
| Best For | social-media-managers, agencies, brands, influencers | marketers, analysts, google-ads-users, small-businesses |
| Founded | 2011 | 2016 |
| Analytics | ✓ | ✗ |
| Scheduling | ✓ | ✗ |
| Competitor Tracking | ✓ | ✗ |
| Industry Benchmarks | ✓ | ✗ |
| Hashtag Tracking | ✓ | ✗ |
| Custom Dashboards | ✓ | ✗ |
| Dashboards | ✗ | ✓ |
| Data Connectors | ✗ | ✓ |
| Visualizations | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Calculated Fields | ✗ | ✓ |
✓ Iconosquare Pros
- Excellent Instagram analytics
- Competitor benchmarking
- Clean reporting interface
- Industry benchmarks
✗ Iconosquare Cons
- Expensive for small accounts
- Limited publishing features
- No social listening
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
The Verdict
Iconosquare is built for social media managers and agencies, with a focus on analytics and scheduling. Looker Studio targets marketers and analysts and leads with dashboards and data-connectors.
On pricing, Looker Studio is the clear winner for budget-conscious users — starting at $9/mo compared to $49/mo for Iconosquare. That $40/mo difference adds up quickly for growing teams.
Looker Studio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Iconosquare requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.