HubSpot CRM
Twenty
| Feature | HubSpot CRM | Twenty |
|---|---|---|
| Pricing | Free / from $20/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | startups, small-businesses, marketing-teams, sales-teams | startups, developers, privacy-focused-businesses, open-source-enthusiasts |
| Founded | 2006 | 2023 |
| Contact Management | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Live Chat | ✓ | ✗ |
| Forms | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Contacts Management | ✗ | ✓ |
| Pipeline | ✗ | ✓ |
| Email Integration | ✗ | ✓ |
| Custom Objects | ✗ | ✓ |
| Graphql Api | ✗ | ✓ |
| Calendar Sync | ✗ | ✓ |
| Task Management | ✗ | ✓ |
✓ HubSpot CRM Pros
- Generous free tier
- All-in-one platform
- Great documentation
- Easy to use
✗ HubSpot CRM Cons
- Gets expensive quickly
- Limited customization on free plan
- Contract lock-in
✓ Twenty Pros
- Completely open-source and free to self-host
- Modern, beautiful UI rivaling paid CRMs
- Flexible data model with custom objects
- GraphQL API for developers
✗ Twenty Cons
- Young project with frequent breaking changes
- Fewer integrations than mature CRMs
- Self-hosting requires technical expertise
The Verdict
HubSpot CRM is built for startups and small businesses, with a focus on contact-management and email-tracking. Twenty targets startups and developers and leads with contacts-management and pipeline.
Twenty uses custom enterprise pricing, while HubSpot CRM starts at $20/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Twenty offers broader built-in capabilities (7 features vs 6), while HubSpot CRM takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: HubSpot CRM has a slight overall edge — but if completely open-source and free to self-host matters most to you, Twenty may still be the right call.