HubSpot CRM
MailerLite
| Feature | HubSpot CRM | MailerLite |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.5 / 5 |
| Best For | startups, small-businesses, marketing-teams, sales-teams | small-businesses, bloggers, creators, startups |
| Founded | 2006 | 2010 |
| Contact Management | ✓ | ✗ |
| Email Tracking | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Live Chat | ✓ | ✗ |
| Forms | ✓ | ✓ |
| Reporting | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Website Builder | ✗ | ✓ |
| E Commerce | ✗ | ✓ |
✓ HubSpot CRM Pros
- Generous free tier
- All-in-one platform
- Great documentation
- Easy to use
✗ HubSpot CRM Cons
- Gets expensive quickly
- Limited customization on free plan
- Contract lock-in
✓ MailerLite Pros
- Generous free plan
- Easy to use
- Good automation
- Landing pages included
✗ MailerLite Cons
- Limited advanced features
- Approval process strict
- Segmentation basic
The Verdict
HubSpot CRM is built for startups and small businesses, with a focus on contact-management and email-tracking. MailerLite targets small businesses and bloggers and leads with email-campaigns and automation.
On pricing, MailerLite is the clear winner for budget-conscious users — starting at $10/mo compared to $20/mo for HubSpot CRM. That $10/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for startups, small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.