HubSpot CRM
Loops
| Feature | HubSpot CRM | Loops |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $49/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | startups, small-businesses, marketing-teams, sales-teams | saas-companies, developers, product-teams, startups |
| Founded | 2006 | 2022 |
| Contact Management | ✓ | ✓ |
| Email Tracking | ✓ | ✗ |
| Pipeline Management | ✓ | ✗ |
| Live Chat | ✓ | ✗ |
| Forms | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Event Triggers | ✗ | ✓ |
| Email Editor | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Api | ✗ | ✓ |
✓ HubSpot CRM Pros
- Generous free tier
- All-in-one platform
- Great documentation
- Easy to use
✗ HubSpot CRM Cons
- Gets expensive quickly
- Limited customization on free plan
- Contract lock-in
✓ Loops Pros
- Built for SaaS specifically
- Event-triggered automation
- Clean modern interface
- Good developer tools
✗ Loops Cons
- Limited to transactional/product emails
- Newer platform less proven
- Fewer templates than Mailchimp
The Verdict
HubSpot CRM is built for startups and small businesses, with a focus on contact-management and email-tracking. Loops targets saas companies and developers and leads with event-triggers and email-editor.
On pricing, HubSpot CRM is the clear winner for budget-conscious users — starting at $20/mo compared to $49/mo for Loops. That $29/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.