HubSpot CRM
Insightly
| Feature | HubSpot CRM | Insightly |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $29/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4 / 5 |
| Best For | startups, small-businesses, marketing-teams, sales-teams | growing-businesses, project-based-companies, professional-services, mid-market |
| Founded | 2006 | 2009 |
| Contact Management | ✓ | ✓ |
| Email Tracking | ✓ | ✓ |
| Pipeline Management | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Forms | ✓ | ✗ |
| Reporting | ✓ | ✓ |
| Project Management | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
✓ HubSpot CRM Pros
- Generous free tier
- All-in-one platform
- Great documentation
- Easy to use
✗ HubSpot CRM Cons
- Gets expensive quickly
- Limited customization on free plan
- Contract lock-in
✓ Insightly Pros
- CRM plus project management
- Good workflow automation
- AppConnect integration platform
- Affordable pricing
✗ Insightly Cons
- Interface feels dated
- Limited marketing features
- Reporting could be stronger
The Verdict
HubSpot CRM is built for startups and small businesses, with a focus on contact-management and email-tracking. Insightly targets growing businesses and project based companies and leads with contact-management and pipeline-management.
On pricing, HubSpot CRM is the clear winner for budget-conscious users — starting at $20/mo compared to $29/mo for Insightly. That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
HubSpot CRM edges out on user ratings (4.5 vs 4). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: HubSpot CRM has a slight overall edge — but if crm plus project management matters most to you, Insightly may still be the right call.