Hotjar is built for ux designers and product managers, with a focus on heatmaps and session-recordings. Sprig targets product managers and ux researchers and leads with in-app-surveys and session-replay.

Sprig uses custom enterprise pricing, while Hotjar starts at $32/mo — a tangible advantage for teams with a fixed budget.

Both offer free plans, so you can test each with your real workflow before committing to a subscription.

Feature-wise, Hotjar offers broader built-in capabilities (7 features vs 6), while Sprig takes a more focused approach — which can mean a simpler, faster onboarding experience.

Both tools are a solid fit for product managers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.

This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.