Hotjar
Moz Pro
| Feature | Hotjar | Moz Pro |
|---|---|---|
| Pricing | Free / from $32/mo | Free / from $99/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | ux-designers, product-managers, marketers, conversion-optimizers | seo-professionals, agencies, marketers, enterprises |
| Founded | 2014 | 2004 |
| Heatmaps | ✓ | ✗ |
| Session Recordings | ✓ | ✗ |
| Surveys | ✓ | ✗ |
| Feedback Widgets | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| User Interviews | ✓ | ✗ |
| Dashboards | ✓ | ✗ |
| Keyword Explorer | ✗ | ✓ |
| Link Explorer | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| On Page Grader | ✗ | ✓ |
| Domain Authority | ✗ | ✓ |
✓ Hotjar Pros
- Heatmaps show exactly where users click
- Session recordings reveal UX issues
- Easy to install (one script tag)
- Surveys and feedback widgets included
✗ Hotjar Cons
- Can slow down site if not configured well
- Session recordings take time to review
- Limited to web — no mobile app analytics
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
The Verdict
Hotjar is built for ux designers and product managers, with a focus on heatmaps and session-recordings. Moz Pro targets seo professionals and agencies and leads with keyword-explorer and link-explorer.
On pricing, Hotjar is the clear winner for budget-conscious users — starting at $32/mo compared to $99/mo for Moz Pro. That $67/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Hotjar offers broader built-in capabilities (7 features vs 6), while Moz Pro takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for marketers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.