Heap
Rows
| Feature | Heap | Rows |
|---|---|---|
| Pricing | Free only | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | product-teams, growth-marketers, ux-researchers, saas-companies | data-analysts, marketers, startups, growth-teams |
| Founded | 2013 | 2016 |
| Auto Capture | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Funnel Analysis | ✓ | ✗ |
| Retention Analysis | ✓ | ✗ |
| User Segments | ✓ | ✗ |
| Data Science | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ Heap Pros
- Auto-captures all user interactions without code
- Retroactive analysis (define events after the fact)
- Session replay integrated with analytics
- No engineering resources needed for tracking
✗ Heap Cons
- Pricing not transparent (sales-required for growth+)
- Can generate excessive data requiring cleanup
- UI can feel slower than event-based alternatives
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
Heap is built for product teams and growth marketers, with a focus on auto-capture and session-replay. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
Heap uses custom enterprise pricing, while Rows starts at $59/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Heap offers broader built-in capabilities (7 features vs 6), while Rows takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.