Heap
LinearB
| Feature | Heap | LinearB |
|---|---|---|
| Pricing | Free only | Free / from $39/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | product-teams, growth-marketers, ux-researchers, saas-companies | engineering-managers, vp-engineering, ctos, devops-teams |
| Founded | 2013 | 2019 |
| Auto Capture | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Funnel Analysis | ✓ | ✗ |
| Retention Analysis | ✓ | ✗ |
| User Segments | ✓ | ✗ |
| Data Science | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Cycle Time Metrics | ✗ | ✓ |
| Dora Metrics | ✗ | ✓ |
| Pr Insights | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Team Benchmarks | ✗ | ✓ |
| Planning Intelligence | ✗ | ✓ |
| Investment Profile | ✗ | ✓ |
✓ Heap Pros
- Auto-captures all user interactions without code
- Retroactive analysis (define events after the fact)
- Session replay integrated with analytics
- No engineering resources needed for tracking
✗ Heap Cons
- Pricing not transparent (sales-required for growth+)
- Can generate excessive data requiring cleanup
- UI can feel slower than event-based alternatives
✓ LinearB Pros
- Correlates engineering metrics with business outcomes
- Automated workflow improvements (WorkerB)
- Benchmarks against industry standards
- Identifies bottlenecks in dev process
✗ LinearB Cons
- Expensive for large engineering teams
- Can feel like surveillance to developers
- Metrics can be gamed if not used carefully
The Verdict
Heap is built for product teams and growth marketers, with a focus on auto-capture and session-replay. LinearB targets engineering managers and vp engineering and leads with cycle-time-metrics and dora-metrics.
Heap uses custom enterprise pricing, while LinearB starts at $39/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.