Heap
Looker Studio
| Feature | Heap | Looker Studio |
|---|---|---|
| Pricing | Free only | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | product-teams, growth-teams, ux-researchers, data-analysts | marketers, analysts, google-ads-users, small-businesses |
| Founded | 2013 | 2016 |
| Auto Capture | ✓ | ✗ |
| Retroactive Analytics | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Journey Mapping | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Dashboards | ✗ | ✓ |
| Data Connectors | ✗ | ✓ |
| Visualizations | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Calculated Fields | ✗ | ✓ |
✓ Heap Pros
- Auto-capture all events
- No code required for tracking
- Retroactive analysis possible
- Session replay included
✗ Heap Cons
- Expensive at scale
- Can be data-overwhelming
- Slower than event-based tools
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
The Verdict
Heap is built for product teams and growth teams, with a focus on auto-capture and retroactive-analytics. Looker Studio targets marketers and analysts and leads with dashboards and data-connectors.
Heap uses custom enterprise pricing, while Looker Studio starts at $9/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.