Gong
Umami
| Feature | Gong | Umami |
|---|---|---|
| Pricing | Contact sales | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.5 / 5 |
| Best For | sales-leaders, enterprise-sales, revenue-teams, sales-enablement | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2015 | 2020 |
| Call Recording | ✓ | ✗ |
| Deal Intelligence | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Engagement Data | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Gong is built for sales leaders and enterprise sales, with a focus on call-recording and deal-intelligence. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
Gong uses custom enterprise pricing, while Umami starts at $9/mo — a tangible advantage for teams with a fixed budget.
Umami has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.