Gong
Sprig
| Feature | Gong | Sprig |
|---|---|---|
| Pricing | Contact sales | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.3 / 5 |
| Best For | sales-leaders, enterprise-sales, revenue-teams, sales-enablement | product-managers, ux-researchers, growth-teams, product-designers |
| Founded | 2015 | 2017 |
| Call Recording | ✓ | ✗ |
| Deal Intelligence | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Engagement Data | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| In App Surveys | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Ai Analysis | ✗ | ✓ |
| Targeting | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Feedback | ✗ | ✓ |
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
✓ Sprig Pros
- In-context user research
- AI-powered analysis
- Good targeting options
- Integrates with product
✗ Sprig Cons
- Expensive at scale
- Limited to in-app research
- Newer platform
The Verdict
Gong is built for sales leaders and enterprise sales, with a focus on call-recording and deal-intelligence. Sprig targets product managers and ux researchers and leads with in-app-surveys and session-replay.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Sprig has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
Feature-wise, Gong offers broader built-in capabilities (7 features vs 6), while Sprig takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Gong has a slight overall edge — but if in-context user research matters most to you, Sprig may still be the right call.