Gong
Looker Studio
| Feature | Gong | Looker Studio |
|---|---|---|
| Pricing | Contact sales | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.2 / 5 |
| Best For | sales-leaders, enterprise-sales, revenue-teams, sales-enablement | marketers, analysts, google-ads-users, small-businesses |
| Founded | 2015 | 2016 |
| Call Recording | ✓ | ✗ |
| Deal Intelligence | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Engagement Data | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Dashboards | ✗ | ✓ |
| Data Connectors | ✗ | ✓ |
| Visualizations | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Calculated Fields | ✗ | ✓ |
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
✓ Looker Studio Pros
- Free
- Google data integration
- Shareable dashboards
- Many connectors
✗ Looker Studio Cons
- Can be slow
- Limited data blending
- Basic compared to paid tools
The Verdict
Gong is built for sales leaders and enterprise sales, with a focus on call-recording and deal-intelligence. Looker Studio targets marketers and analysts and leads with dashboards and data-connectors.
Gong uses custom enterprise pricing, while Looker Studio starts at $9/mo — a tangible advantage for teams with a fixed budget.
Looker Studio has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
Gong edges out on user ratings (4.6 vs 4.2). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Gong offers broader built-in capabilities (7 features vs 6), while Looker Studio takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Gong has a slight overall edge — but if free matters most to you, Looker Studio may still be the right call.