Gong
Lemlist
| Feature | Gong | Lemlist |
|---|---|---|
| Pricing | Contact sales | Free / from $32/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.3 / 5 |
| Best For | sales-leaders, enterprise-sales, revenue-teams, sales-enablement | sdrs, sales-teams, agencies, b2b-outbound |
| Founded | 2015 | 2018 |
| Call Recording | ✓ | ✗ |
| Deal Intelligence | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Engagement Data | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Cold Email | ✗ | ✓ |
| Email Warmup | ✗ | ✓ |
| Ai Personalization | ✗ | ✓ |
| Multi Channel Sequences | ✗ | ✓ |
| Email Finder | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Deliverability Tools | ✗ | ✓ |
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
The Verdict
Gong is built for sales leaders and enterprise sales, with a focus on call-recording and deal-intelligence. Lemlist targets sdrs and sales teams and leads with cold-email and email-warmup.
Gong uses custom enterprise pricing, while Lemlist starts at $32/mo — a tangible advantage for teams with a fixed budget.
Lemlist has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
Bottom line: Gong has a slight overall edge — but if excellent deliverability with built-in email warm-up matters most to you, Lemlist may still be the right call.