Gong
Heap
| Feature | Gong | Heap |
|---|---|---|
| Pricing | Contact sales | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.3 / 5 |
| Best For | sales-leaders, enterprise-sales, revenue-teams, sales-enablement | product-teams, growth-teams, ux-researchers, data-analysts |
| Founded | 2015 | 2013 |
| Call Recording | ✓ | ✗ |
| Deal Intelligence | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Engagement Data | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Auto Capture | ✗ | ✓ |
| Retroactive Analytics | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Journey Mapping | ✗ | ✓ |
| Funnels | ✗ | ✓ |
| Retention | ✗ | ✓ |
✓ Gong Pros
- AI automatically identifies winning behaviors in calls
- Deal intelligence predicts close probability
- Powerful coaching features for sales managers
- Integrates with all major CRM and video tools
✗ Gong Cons
- Very expensive (typically $100+/user/month)
- Requires minimum user commitments
- Reps may feel monitored — trust issues
✓ Heap Pros
- Auto-capture all events
- No code required for tracking
- Retroactive analysis possible
- Session replay included
✗ Heap Cons
- Expensive at scale
- Can be data-overwhelming
- Slower than event-based tools
The Verdict
Gong is built for sales leaders and enterprise sales, with a focus on call-recording and deal-intelligence. Heap targets product teams and growth teams and leads with auto-capture and retroactive-analytics.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Heap has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
Feature-wise, Gong offers broader built-in capabilities (7 features vs 6), while Heap takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Gong has a slight overall edge — but if auto-capture all events matters most to you, Heap may still be the right call.